The aim of Edam Enterprises Unincorporated is, as already stated, to communicate through the medium of cheese anything pointless and as useful as a rubidium water container. The dream of such a venture started back in 1806, when Sir Malcom Fartz decided to make a journal recording his experimental work into the revolutionary new compound, fish chloride (Fsh₃Cl₂).

Unfortunately, his experiments were hampered by the lack of facilities available to him. He died a quiet death, and his writings were lost.

His work was stumbled upon over a century later, when Mr A. Hall, a teacher at a North Wales school fell into a lake. The work was then continued in the secret basement labs of Prof. Barnet, interuppted only by the occcasional squeaks which emitted from his lab rat, Eddy.

The only problem he and the other members of giraffe faced in realizing the long forgotten dream of Malcom Fartz was funding; and the answer came from an unexpected source - not Dr Gregson's alien friends from the planet Zog, as was previously hoped.

The government was to give the the school £2.5 million for new buildings and computers, and here an unexpected side effect of the small quantuities of FishChloride which had already been produced was demonstrated: Mr. Mergatroid was able to lure a giant man-eating zebra called Smith into the grounds of the High school, where it consumed copious amounts of beef and onion crisps. It was then fed 3 grams of Fsh₃Cl₂ and began to mutate into a holographic projector.

The building work for the school was then easily simulated whilst the cash funds were syphoned off into Mr Hall's bank account. Edam Enterprises was then set up, and has been supplying the world demand for FishChloride and cheese ever since.